I’m Anna, the owner and director of ACE. ACE was born out of a long period of working freelance and realising that I had found something I was good at! ACE does it all for property owners we market, we manage, we source, we clean, we work, and we work hard with the main objective being that our clients don’t have to. No two clients have the same package with us which is what makes us so unique – there’s no set package – if you need it doing we get it done. As you can imagine its pretty full, I’m only human and a human that has made two more little humans that I juggle around a growing business that I’ve been heard calling my third baby! Each week I plan to write about something that we do at ACE to give you an idea of who we are and what we do and hopefully show you what we can achieve for you and equally what you can achieve!
This week the most popular topic of conversation has been ‘getting bookings outside of the peak periods’. Firstly, don’t be disheartened, everyone I speak to wants to improve this area of their business and luckily for you and me there’s lots of easy ways to boost your bookings. Marketing and advertising is a great place to start – look at what you can offer guests, whether that’s ‘dog friendly holidays’, discounted ‘mid – week breaks’, homing in on occasions such as Mother’s Day or Valentines Day or local activities such as surfing or golf, lots of local businesses are keen to work with other local businesses so come up with deals between to promote you both, win, win!
Once you have some ideas get advertising, social media is a great place to start and if you don’t already have your own website – get one now! A website is really important tool, it’s the catalogue, brochure and photo album of your property that also gives you an online presence, of which the benefits, in this day and age cannot be ignored. Finally, whilst we all love direct bookings, with no fees, utilising an online booking platform such as ‘Airbnb’ is a great gap filler and let’s face it thousands of people a day use it to book their holidays! A lot of guests who use these sorts of platforms will return in the future, directly, so any fee’s you do incur are end up paying for themselves.
Finally, don’t forget that if all this seems overwhelming, ACE can do it all for you – or just the bits you want to delegate!
Until next time folks, Anna x